Explore the programs and courses offered by Marketing of services
Browse Programs Admission InformationThis specialization deals with the most important topics that constitute the content of marketing and its contexts, especially marketing philosophy, marketing skills and arts, qualifications of excellence and the pillars of success to conquer markets.
-Understand the place and importance of services in the economy
- Understand the management and operations aspects of service production and management
Understand the management and operations aspects of service production and management
- Acquire practical tools to improve the performance of service-producing organizations
- Gain knowledge of the various tasks involved in the production and delivery of a service
Understand the specificity of branding in the service industry
Be able to evaluate a brand
Apply quantitative methods in marketing activities
Improve the communication process in the organization based on his awareness of the importance of communication
Acquire skills and competencies that will help future managers form an effective digital marketing plan
Control the methods of measuring service quality
- Controlling the procedures and steps to achieve quality customer service
Understand how customer service quality contributes to increasing customer satisfaction and loyalty and maximizing the organization's profitability
Ability to plan, design and implement service marketing mix activities for financial institutions
Explain the role and importance of CRM in the life of the organization.
Identify practical cases of leading organizations in the field
After the Bachelor's degree, the Master's degree requires two additional years (Baccalaureate + 5) consisting of 4 semesters, with a total of 120 credits (60 credits per year), for a total of 300 credits when counting the Bachelor's degree. This stage focuses on specialization and providing professional or academic skills.
The student must also complete a research program that includes research projects (senior thesis), and skills in research preparation and thesis writing. To culminate their studies with a Master's degree.
The first course, "Strategic and Competitive Analysis," focuses on the importance of identifying business needs and conducting thorough analysis of internal and external environments before making decisions. It emphasizes the need to provide solutions that align with the organization's strategy, business needs, and competitive environment. The course aims to enable students to understand strategic decisions, participate in strategic planning, explain strategy formulation and implementation, integrate previous knowledge, and analyze organizational situations using strategic analytical perspective. The second course, "Sales and Sales Force Management," aims to help students understand the sales process and its relationship to marketing. It covers techniques of selling, recruitment, selection, training, and motivation of the sales force. The course also focuses on mastering the stages and techniques of the sales process, improving the performance of the sales force in the services sector, and acquiring communication skills for dealing with customers and working in teams.
Holders of a bachelor's degree specializing in commercial sciences or its equivalent
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