Organizational Communication

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Program Overview

The Master's program in 'Organizational Communication' aims to qualify students academically and professionally in the field of communication within organizations, with a focus on developing their skills in analyzing organizational interactions, crisis management, and employing modern technology in communication. The program is offered under the supervision of the Algerian Ministry of Higher Education and Scientific Research, within the specialization of Information and Communication Sciences, and branches into the field of Organizational Communication.

Teaching Language : Arabic

Curriculum Highlights

Core Courses

Year 1 Master's: Semester 1

  • Course 1: Epistemology of Information and Communication SciencesObjective: Study the philosophical and cognitive foundations of information and communication sciences, and understand how knowledge is constructed in this field.
  • Content:Introduction to epistemology (its concept, tasks, main trends such as positivism and constructivism).
  • Critique of communication models (positivist, systemic, constructivist models).
  • The role of epistemology in analyzing communication theories (such as Lasswell's model, social marketing theory).
  • Importance: The course is a foundation for understanding the historical and intellectual development of communication sciences, and enables students to analyze theories critically.
  • Course 2: Contemporary Organizational ThoughtObjective: Explore the development of administrative and organizational theories and their applications in modern institutions.
  • Content:Classical schools (Taylor, Fayol, Weber).
  • Human relations theories (Hawthorne School).
  • Modern administrative thought (contingency theory, Japanese management).
  • Importance: Equip students with tools to analyze organizational structures and power relations within institutions.
  • Course 3: Digital Communication and the Public SphereObjective: Analyze the impact of digital technology on shaping the public sphere and institutional communication.
  • Content:New media concepts (interactivity, multimedia).
  • The role of social networks in shaping public opinion.
  • Digital communication ethics and electronic crisis management.
  • Importance: Develop skills in designing digital campaigns and understanding the challenges of the digital age.
  • Course 4: Communication and Public ServiceObjective: Study communication mechanisms between government institutions and citizens to improve public services.
  • Content:Communication strategies in public institutions (awareness, transparency).
  • The role of electronic portals in facilitating access to services.
  • Analysis of case studies (such as vaccination campaigns, disaster management).
  • Importance: Enhance students' ability to design effective communication policies that meet society's needs.

Year 1 Master's: Semester 2

  • Course 1: Epistemology of Information and Communication Sciences (Advanced)Focus: Deepen the discussion on applied epistemology in communication research.
  • Semester Novelties:Critical analysis of case studies (such as the impact of media on cultural identity).
  • Applications of epistemology in designing field research.
  • Course 2: Contemporary Organizational Thought (Advanced)Focus: Study leadership theories and transform individual strategies into collective ones.
  • Semester Novelties:Transformational and servant leadership theories.
  • Organizational change management in the context of globalization.
  • Course 3: Digital Communication and the Public Sphere (Advanced)Focus: Applications of artificial intelligence and the Internet of Things in institutional communication.
  • Semester Novelties:Analysis of social network data using tools like Gephi or NodeXL.
  • Design of communication campaigns based on big data analysis.
  • Course 4: Negotiation Management TechniquesObjective: Develop effective negotiation skills in organizational contexts.
  • Content:Negotiation theories (Harvard, integrative model).
  • Conflict management techniques (mediation, arbitration).
  • Simulation of realistic negotiation scenarios (labor negotiations, international partnerships).
  • Importance: Prepare students to lead complex dialogues and achieve balanced interests.

Year 2 Master's: Semester 3

  • Course 1: Information SystemsObjective: Understand the role of technology in information security and institutional efficiency.
  • Content:Information security concepts (encryption, firewalls).
  • Database management and ERP systems.
  • Case studies of data breaches and prevention strategies.
  • Course 2: Communication Culture and Job PerformanceObjective: Analyze the relationship between organizational culture and the success of internal communication processes.
  • Content:Building an organizational culture that supports transparency and cooperation.
  • The impact of internal communication on employee productivity.
  • Tools for measuring job satisfaction (surveys, focus groups).
  • Course 3: Systemic AnalysisObjective: Apply systems methodology to understand interactions within the institution.
  • Content:System components (inputs, processes, outputs).
  • Analysis of interactions between departments (e.g., the relationship between marketing and sales).
  • Use of models such as SWOT and PESTEL.
  • Course 4: Institutional CommunicationObjective: Design integrated communication strategies to enhance institutional reputation.
  • Content:Digital reputation management (through platforms like LinkedIn and Glassdoor).
  • Employing public relations in crisis management.
  • Case studies of companies that have succeeded in improving their image (such as brand relaunching).


Advanced Topics

"1. Systemic Analysis:

  • Studying the interactions between the components of the organization using systems methodology.

2. Institutional Communication:

  • Internal and external communication strategies in managing institutional reputation.

3. Negotiation Management Techniques:

  • Practical applications in conflict resolution and managing institutional dialogues.

4. Information Systems:

  • Information security and protection technology in the digital environment


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Admissions Information


  • Academic Requirements:Obtaining a Bachelor's degree in Information and Communication Sciences, specializing in Communication or Media.
  • Passing a personal interview or entrance exam (depending on the institution's regulations) or a ranking average for students from outside Tebessa University or old cohorts.
  • Application Deadlines:Applications usually open in September and October of each year


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