Explore the programs and courses offered by Services Marketing
Browse Programs Admission InformationThe training in this specialization enables the study of key topics that form the essence of service marketing. It covers marketing skills and techniques for service-oriented institutions, as well as the qualifications for excellence, the foundations of distinction, and the pillars of success for penetrating global markets. Additionally, it addresses the ability to create competitive advantage for modern service institutions and explores contemporary approaches.
The specialization includes a set of basic cources, as follows:
Quantitative Methods in Marketing 1 ,Communication and Administrative Writing, Applications in Digital Marketing, Quantitative Methods in Marketing 2, Methodology for Preparing the Master's Thesis, Statistical Software 2, Marketing Control, Business Law.
The specialization "Economics and Business Management" includes a set of courses related to the specialization, as follows:
Strategic and Competitive Analysis, Sales and Sales Force Management,Service Management, Brand Management, Innovation and Product Development, Service Quality Management, Financial Services Marketing, Customer Relationship Management, Public Services Marketing, Healthcare Services Marketing, Transportation Services Marketing, Tourism and Hospitality Marketing.
Submit the application request online by creating a personal account, filling in the required information, and uploading the necessary documents.
Upload the required documents according to the program and level of study.
Payment of tuition fees.