Explore the programs and courses offered by Marketing
Browse Programs Admission InformationMarketing is a specialty of the Master of Business Sciences program. It offers subjects related to the strategic and operational fields of marketing. The program is spread over three complementary semesters, provided by high-quality supervision. It is open to all Bachelor's students in Business Sciences and to others from neighboring specialties in other fields. At the end of the program, students will have a Master's degree that will allow them to be employed in sales-related positions that exist within industrial or commercial companies. The diploma will also allow them to participate in competitive entrance exams for the Doctorate.
Strategic and competitive analysis; Product innovation and development; Sales force management; Quantitative methods; Brand management; Quality management; Customer relationship management; Marketing control; Industrial marketing; Non-profit marketing.
Marketing ethics; Communication and administrative writing; Applications in digital marketing; Specialized foreign language; Islamic marketing; Master's thesis preparation methodology; Advertising engineering and design; Statistical software; Supply chain management; Business law; Seminars on recent marketing trends.
All graduate students in business sciences and students in related specialties from other sectors.
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