Master's Degree in Services Marketing

The Master's Program in Service Marketing is a two-year academic program (four semesters) within the LMD system. It aims to equip students with the knowledge and skills necessary to understand and develop marketing strategies specific to services, with a focus on customer experience management, consumer behavior analysis, and the design of competitive service offerings.

The program emphasizes the distinctive aspects of service marketing—such as intangibility and direct customer interaction—and prepares graduates for careers in sectors like hospitality, tourism, financial services, and consulting, or for pursuing advanced academic studies (PhD level).