Explore the programs and courses offered by Marketing Services
Browse Programs Admission Information1. Program Overview:
The "Service Marketing" Master's degree is part of the field of Economic, Commercial, and Management Sciences. It provides in-depth theoretical and practical knowledge on the marketing of services in competitive and evolving markets. The program emphasizes understanding the characteristics of services, designing suitable marketing strategies, and managing customer relationships with a focus on quality, innovation, and digital transformation.
Program Objectives:
Building a Strong Foundation in Service Marketing
🧠 Strategic and Competitive Analysis
Learn to evaluate market dynamics, identify competitive advantages, and develop winning strategies.
💼 Sales and Sales Force Management
Gain insights into effective sales techniques, team management, and performance optimization.
🛠️ Service Management
Explore the principles of designing, delivering, and managing high-quality services.
🏷️ Brand Management
Understand how to build, maintain, and enhance brand equity in service industries.
📊 Quantitative Marketing Methods 1
Develop analytical skills to measure and interpret marketing data effectively.
✍️ Communication and Administrative Writing
Hone professional writing and communication skills essential for leadership roles.
🌐 Applications in Digital Marketing
Dive into digital tools and platforms to create impactful online marketing campaigns.
🌍 Specialized Foreign Language 1
Enhance your global communication skills with language training tailored to business contexts.
Deepening Expertise in Service Quality and Customer Relationships
💡 Service Innovation and Development
Discover how to innovate and improve services to meet evolving customer needs.
⭐ Service Quality Management
Learn frameworks to assess and enhance service quality consistently.
💳 Marketing of Financial Services
Study strategies for promoting financial products and services effectively.
🤝 Customer Relationship Management (CRM)
Master tools and techniques to build lasting relationships with customers.
📈 Quantitative Marketing Methods 2
Advance your data analysis skills with more complex methodologies and applications.
📑 Methodology for Preparing the Master's Thesis
Receive guidance on structuring and conducting research for your thesis.
🏛️ Marketing of Public Services
Explore unique challenges and opportunities in marketing government and public sector services.
🌐 Specialized Foreign Language 2
Continue developing proficiency in a foreign language relevant to international business.
Specialized Knowledge in Key Service Sectors
🏥 Health Service Marketing
Understand the nuances of marketing healthcare services and addressing patient needs.
🚗 Transport Service Marketing
Study strategies for promoting transportation services, from logistics to passenger travel.
🌴 Tourism and Hospitality Marketing
Explore innovative approaches to attract and retain customers in the tourism and hospitality industries.
🖥️ Statistical Software 2
Gained hands-on experience with advanced statistical tools for data-driven decision-making.
🔍 Marketing Control
Learn to monitor, evaluate, and adjust marketing strategies for optimal results.
⚖️ Business Law
Acquire a solid understanding of legal frameworks that impact service marketing.
🗣️ Seminar on Service Marketing
Engage in discussions and case studies led by industry experts to deepen your understanding of service marketing trends.
Practical Application and Culmination of Learning
🏢 Internship in an Institution
Gain real-world experience by working in a professional setting related to service marketing.
🎓 Concluding with a Thesis Defense
Present your research findings and demonstrate your mastery of service marketing concepts during a formal defense.
3. Admission Requirements:
Applicants must hold a Bachelor’s degree (Licence) in "Commercial Sciences" or an equivalent field. Priority is given to candidates with a background in marketing or business management.
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