Marketing

Explore the programs and courses offered by Marketing

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Program Overview

Prepared by Mrs. Khedim Amel Abi Ayad

(Head of the Marketing Specialty)


  1. Program Overview
  2. The Marketing specialization trains professionals capable of developing and implementing effective marketing strategies and action plans. It prepares students for a swift entry into the job market across various fields, including marketing, local and international trade, management, and digital business.


Teaching Language : Français

Curriculum Highlights

Core Courses

The core curriculum includes:

• Strategic Marketing: Developing effective marketing strategies.

• Digital Marketing: Leveraging social media for marketing purposes.

• International Marketing: Understanding global market dynamics.

• Marketing Methodology: Methodological approaches in marketing analysis.

• Marketing Communication: Techniques for effective marketing communication.

• Business Negotiation: Key negotiation skills for commercial success.

• Introductory Module: Foundations of marketing concepts.

• Entrepreneurship: Principles of business creation and startup development.

Advanced Topics

  • Advanced coursework includes:Influencer Marketing

  • Artificial Intelligence in the Service of Personalized Marketing

  • Sustainable Marketing

  • Customer Experience at the Heart of Marketing Strategy

  • User-Generated Content: A Powerful Tool for Brands


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Admissions Information

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