Marketing

1. Program Overview

The Master's in Marketing program offers in-depth training in modern marketing principles and their adaptation to local and global socio-economic changes. It focuses on designing and implementing marketing strategies for both profit and non-profit organizations and enables students to integrate theory with practice across various professional settings.

🎯 Program Objectives:

Scientific and Technical Competencies:

• Train qualified professionals to meet market demands.
• Integrate modern marketing models into practice.
• Enhance practical skills in key marketing domains.

Individual and Professional Capabilities:

• Foster entrepreneurial initiative and responsibility.
• Develop leadership and team management skills.
• Apply marketing principles in real-world organizations.
• Gain proficiency in modern marketing tools in the Algerian market.