Explore the programs and courses offered by Bachelor's degree in marketing
Browse Programs Admission InformationThe Bachelor's Degree in Marketing programme is structured as a three-year academic progression. The first year consists of a core curriculum in economics, business and management. It aims to provide students with the theoretical and methodological foundations necessary for any training in economics, finance, management or business. In the second year, students take a core curriculum in business studies, with targeted courses that enable them to master the basics of international trade and marketing. Finally, the third year is entirely dedicated to the Marketing specialisation. It is spread over two semesters and offers in-depth teaching of modern marketing concepts and tools: marketing strategy, market research, digital marketing, consumer behaviour, commercial communication, etc. This final year also includes a final project with an internship to reinforce the professional focus of the programme
Overview of courses offered
The programme is spread over six semesters with a balance between theory and practice. Among the key teaching units:
• Consumer behaviour
Study of the psychological, social and cultural factors that influence purchasing decisions.
• Digital marketing
Digital strategies, SEO/SEM, online advertising, social media and e-reputation.
• Market research
Qualitative and quantitative methods of data collection and analysis.
• Brand management and communication
Brand image creation, storytelling, advertising and public relations.
• Marketing strategy and planning
Development of marketing plans, positioning and differentiation in the market.
• International marketing
Adaptation of marketing strategies to foreign markets, culture and global consumption.
• Supervised project & internship
Practical application of knowledge in professional projects and company internships.
Advanced topics – Bachelor's degree in Marketing
After acquiring the basics of marketing, students tackle more specialised and current topics that reflect market demands and changing professional practices. These advanced topics aim to develop strategic, digital, analytical and creative skills that are directly relevant to the realities of the field.
• Digital marketing and e-commerce
Digital campaigns, online advertising, social media, UX/UI, SEO, email marketing.
• International marketing
Deploying strategies in a multicultural and global context.
• Market research and data analysis
Survey methodology, statistical analysis, visualisation tools.
• Brand management (branding)
Creating and managing brand identity, storytelling and brand awareness.
• Integrated marketing communication
Synergy between advertising, public relations, direct marketing and digital marketing.
• CRM and customer loyalty
Customer relationship management, purchasing behaviour analysis, loyalty programmes.
• Neuromarketing
Application of cognitive science to understand consumer reactions.
• Content marketing
Production of strategic content to attract and engage the public.
• Sustainable and ethical marketing
Responsible strategies, green consumption and social responsibility.
• Event marketing
Creation of events to promote a brand or product.
• Marketing data analysis
Use of tools such as advanced Excel, Power BI or Google Data Studio to track performance.
• Mobile marketing
Mobile advertising, apps, geomarketing and smartphone user behaviour.
• Marketing intelligence and competitive intelligence
Strategic collection and analysis of market and competitor information
Admission requirements
Admission to the Bachelor's degree in Marketing is subject to the following criteria:
• Hold a secondary school diploma or equivalent recognised qualification;
• Have successfully completed the first year of the core curriculum in economics, management and business studies;
• Have successfully completed the second year of the business studies programme
Apply Now