Explore the programs and courses offered by Marketing
Browse Programs Admission InformationThe specialization Licence Marketing aims to understand market needs and utilize the latest marketing strategies and effective methods to identify customer needs. This is achieved through a range of diverse activities that contribute to revealing customer behavior towards specific products of a company, and conducting a comprehensive study to determine how to develop products or improve services. The goal is to achieve the image that the customer needs and meet their product and service requirements, which helps the company or organization reach its goals and achieve maximum profits and sales.
Studying marketing provides students with a variety of different skills. By learning marketing sciences and comprehensively studying marketing principles and foundations, understanding the structure of marketing systems, and studying consumer behavior. Students can also prepare marketing research, learn about marketing services, and understand the functions of sales management and marketing communications.
First Year:
· Financial Accounting;
· Microeconomics 1;
· Introduction to Economics;
· Financial Accounting 2;
· Microeconomics 2;
· Business Economics;
· History of Economic Thought.
Second Year:
· Management Accounting;
· Marketing Fundamentals 1;
· Macroeconomics 1;
· Introduction to Business Administration;
· Finance and International Trade;
· Marketing Fundamentals 2;
· Macroeconomics 2;
· Business Management.
Third Year:
· Consumer Behavior;
· Marketing Research 1;
· Integrated Marketing Communications;
· Services Marketing;
· Operational Marketing;
· Marketing Research 2;
· Strategic Marketing;
International Marketing.
· Submit the application request online by creating a personal account, filling in the required information, and uploading the necessary documents.
· Upload the required documents according to the program and level of study.
· Payment of tuition fees.