Communication and Public Relations

Description of major:

           The Communication and Public Relations major combines theoretical and practical aspects. Students in this major gain theoretical knowledge about designing and managing media and marketing campaigns, producing advertising materials, building a positive image of various organizations, and formulating communication strategies during times of crisis.

Students learn to apply this knowledge to real-world situations through fieldwork assignments in various economic institutions, government bodies, and other organizations, which equips them with communication techniques and skills when entering the job market.

Training objectives:

1.   Providing general and specialized training to open up future research horizons for students wishing to continue their training in the third phase of the LMD in the field of communication and public relations.

2.   Preparing students capable of integrating into the knowledge production process in the fields of public relations, whether classical or public relations in the era of digital integration.

3.   Providing training that enables rapid and effective integration into the job market and responds to the evolving needs of institutions in the field of public relations, advertising, and communication activities.

4.   Training students capable of keeping pace with the rapid developments in the field of start-ups with an entrepreneurial mindset and imbued with the spirit of initiative.