Communication and Public Relations

Program Overview

The Master’s in Communication and Public Relations is designed to equip students with advanced knowledge and professional skills in strategic communication, public relations management, and media studies. The program integrates theoretical foundations with applied practices, preparing graduates for leadership roles in communication departments, media organizations, public institutions, and private enterprises.

Teaching Language : English

Curriculum Highlights

Core Courses

Some of the key foundational courses include:

Epistemology of Media and Communication Sciences
Fundamentals and Management of Public Relations
Public Communication and Marketing
Organizational Communication Culture
Quantitative & Qualitative Research Methods
Persuasive and Negotiation Communication
Public Relations in the Digital Environment
Governance and Professional Ethics
Crisis Communication and Reputation Management

Advanced Topics

The program also offers specialized modules that reflect emerging issues and practical applications in the field:

Artificial Intelligence in Strategic Corporate Communication
Advertising and Digital Marketing
Strategic Planning for Public Relations
Semiotics of Organizational Communication
Designing and Managing Campaigns
Technology, Social Media, and the Public Sphere
Entrepreneurship in Media and Communication Sciences
Public Relations Practices in Algeria

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Admissions Information

Eligibility: A Bachelor’s degree (Licence) in Information and Communication Sciences or related fields (sociology, political science, management, media studies).
Selection process: Based on academic record, entrance evaluation, and interview when applicable.
Duration: 2 years (four semesters).
Degree awarded: Master’s in Communication and Public Relations (LMD system).

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